Users might be in a setting where they can’t listen to a video, or they may just prefer to digest a piece of content without fumbling for headphones. We talked about instances where you would watch a video on your phone without sound, but that applies at a desktop computer, too. 85% of Facebook Videos Are Watched on Mute The vast majority of those viewers will not speak English as a first language, though some may be able to read it or enjoy the video more if they can turn on subtitles in their native language. And you can access YouTube in 76 different languages. Those 1.8 billion users? They’re all over the globe – the platform has launched in 88 countries, to be exact. Many Of Your Viewers Are Not Native English Speakers If your audience can’t hear your content, they won’t stick around for long. Consider your potential audience: 35 Million Americans Suffer From Hearing Loss Skipping out on subtitles not only limits your reach, but it also hurts your overall brand, resulting in many lost views. Yet, most YouTube video creators do not use subtitles in their video. You could still consume the content the way it was meant to be digested, picking up valuable information that you wouldn’t have seen otherwise. If a company tried to show you a video in one of those settings, you’d likely skip it, right? But if that company added subtitles to the video, it’s a whole different story. You might be watching videos during public transportation, or in a library, or killing time before making conversation at a networking event. Chances are it’s not always in settings where the sound is readily available. Think about the times you use your phone. More than 75 percent of video usage is on mobile. For videos watched “on mute,” video viewing increased by 20 times if subtitles were active.Īnd there’s a rise in consuming content on mobile devices. That increase was just with videos playing with sound and subtitles. Video marketing company Tubular Insights found that users watching videos with subtitles stick around for nearly 40 percent longer than on videos that have no subtitles. If you aren’t adding subtitles to YouTube videos, the answer is no. You’re connecting with your audience, but are you really maximizing that interaction? Add Subtitles to Video to Increase Video Watch Time By 40% Not having a presence on the platform means that you’re missing out on millions of potential customers. To put it in even more impressive terms: more people use YouTube than Gmail. Those are just the people who are logged in, so the actual number is even greater. Per YouTube CEO Susan Wojcicki, more than 1.8 billion users are on the platform every month. In fact, if you’re not on YouTube, you’re missing out on a major opportunity. Upload your file or URL here, paste your YouTube URL, or click the YouTube integration button.Find your video file on your computer or YouTube URL. We’ll get into how in a bit, but first, let’s dive into the platform itself. Add subtitles to video on YouTube to drastically improve your watch time results. You might have amazing content on your YouTube channel but suffer in search results if viewers aren’t spending enough time watching your videos. So what is a good watch time on YouTube? Well, that depends on your channel and the type of content, but one thing’s for sure: it’s smart to add subtitles to video online. It’s generally agreed upon that it boils down to some combination of total views, average watch time duration, session starts and ends, session duration, and frequency. There’s a lot of information out there about watch time and how it’s calculated. On easy way to combat this is to add subtitles to videos on YouTube to keep viewers engaged for longer periods of time. How many times have you watched a video on YouTube, only to click away after a few seconds? That short attention span factors into the average “watch time” of YouTube videos.
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